Master of Science (Marketing)

by | Oct 7, 2019

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Programme Structure

Core Courses

Course Code

  • Advanced Quantitative Methods
  • Marketing Management
  • Consumer Behavior
  • Integrated Marketing Communication
  • International Marketing
  • Marketing Research

Elective Courses

Course Code

  • Business Economics
  • Managerial Finance
  • E-Marketing
  • Services Marketing
  • Sales Management
  • Product Management
  • Channel Management
  • Pricing Strategy
  • Entrepreneurial Marketing
  • Logistic Supply Chain Management
  • Business to Business Marketing (B2B)
  • Marketing of Financial Services
  • Business Law for Marketing
  • Islamic Marketing

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