Master of Marketing

by | Feb 19, 2019

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Master of Marketing (MMKT)  is a fast-track and hands-on master’s degree programme that specialises on building career in marketing and branding. By spending a minimum of 2 normal semesters and 1 special semester in a duration of 1 year, students will gain both academic and real-world experience of current marketing theories, refine you marketing research skills, analyse marketing data using appropriate statistical tools, and create workable solutions to an ever-changing fast pace marketing issues. Students will be taught and supervised by experienced academics who are expert in their respective areas such as branding, marketing, consumer behaviours, integrated marketing communications, services, and retailing to name a few.  Intake is once a year in September, thus make sure you reserve you place today in the prestigious University Malaya Graduate School of Business.

Core Courses

  • Research Project
  • Marketing Research Methods
  • Strategic Marketing
  • Product Development & Innovation
  • Industry Engagement
  • Digital Media Marketing
  • Consumer Behaviour
  • Global Branding
  • Integrated Marketing Communications

Elective Courses (choose two (2) courses)

  • Tourism & Hospitality Marketing
  • Marketing Data Analysis
  • Contemporary Themes in Marketing
  • Services Marketing
  • Trade Marketing

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