Diploma in Multimedia, Advertising & Broadcasting

by | Aug 23, 2019

The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.

Year 1

Semester 1

  • Media, Culture & Society 1
  • Information Technology
  • Malaysian Studies*
  • Elective (Select one):
  • Human Communications
  • Advanced Business English

Semester 2

  • Design Study 1
  • Professional Writing
  • Media, Culture, Society 2
  • Bahasa Kebangsaan A/B*
  • Elective (Select one):
  • Introduction to Management
  • Introduction to Marketing

Year 2

Semester 3

  • Design Study 2
  • Writing for Electronic Media
  • Introduction to Advertising
  • Moral/Islamic Studies*

Elective (Select one):

  • Creative Studies
  • Writing for Print
  • Advertising Creativity
  • Multimedia Technologies 1
  • Broadcast Media Production
  • Photography

Elective (Select one):

  • Buyer Behaviour
  • Introduction to Public Relations

Year 3 (Multimedia Major)

Semester 5

  • Multimedia Production
  • Graphic Design for Multimedia
  • Multimedia Technologies 2

Semester 6

  • Visualisation & Animation
  • Multimedia Project
  • Multimedia Broadcasting

Elective (Select one):

  • Internship
  • Mass Media Research

Year 3 (Advertising Major)

Semester 5

  • Media Planning & Strategy
  • Advertising Management
  • Copywriting

Semester 6

  • Integrated Marketing Communication
  • Advertising Campaign Planning
  • Presentation Skills

Elective (Select one):

  • Internship
  • Mass Media Research

Year 3 (Broadcasting Major)

Semester 5

  • Introduction to Screen Studies
  • Video Production 1
  • Introduction to Screenwriting

Semester 6

  • Video Documentary Production
  • Video Production 2
  • Directing Workshop

Elective (Select one):

  • Internship
  • Mass Media Research

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