Diploma in Marketing

by | Jan 29, 2020

Course Overview

This qualification provides students with a sound understanding of the key elements involved in marketing a product or service. It includes theoretical and practical knowledge pertaining to a range of marketing roles and in both the public and private sectors. Areas such as consumer behavior, international business, e-commerce and marketing strategy make this a highly relevant course in today’s global economy.

Programme Modules

Year 1
Semester 1

  • English I
  • Introduction to Information Technology
  • Discrete Mathematics
  • Introduction to Business
  • Introduction to Management
  • Introduction to Accounting

Year 1
Semester 2

  • English II
  • Introduction to Finance
  • Micro Economics
  • Advertising and Promotions
  • Principles of Marketing
  • Retail and distribution

Year 1
Semester 3

  • Pengajian Malaysia 2 / bahasa melayu komunikasi 2
  • Entrepreneurial skills / writing skills
  • Etika professional / Hubungan Etnik
  • Khidmat masyarakat / Co-curiculum

Year 2
Semester 4

  • Business Communication
  • Marketing operations
  • Macro Economics
  • Consumer behavior
  • Customer relationship management
  • E-commerce

Year 2
Semester 5

  • Marketing management
  • Marketing strategy
  • Entrepreneurship
  • Supply chain management
  • Business Ethics
  • International Business

Year 2
Semester 6

  • Industrial training

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