BSc (Hons) in Conventions and Events Management

by | Oct 22, 2019

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

Year 1

  • Accounting for Decision Making
  • Conventions and Events Support Services
  • Introductory Economics
  • English for the Tourism Service Industry
  • Creative Design for Events
  • The business of Tourism and Hospitality
  • Principles of Marketing
  • Principles and Practice of Management
  • Emerging Technology for Events

Year 2

  • Concerts and Entertainment
  • MICE Management
  • Publicity and Media Writing
  • Business Statistics
  • Branding and Promotions
  • Communication Skills
  • Conventions and Events: Planning and Design
  • Business and Hospitality Law
  • Research Methods for Tourism and Hospitality
  • Sustainable Tourism Development

Year 3

  • Conventions and Events: Production and Operations
  • Corporate and Incentive Travel
  • Small Business Venture
  • Internship (18 Weeks)
  • Festival and Hallmark Events
  • Managing People in the Tourism and Hospitality Industry
  • Research Project

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