BComm (Hons) Marketing

by | May 15, 2019

Course Structure

  • Fundamentals of Marketing
  • Commercial Law
  • Statistics and Its Applications
  • Fundamentals of Management
  • Business Law (Malaysian Perspective)
  • [MPU-U3]
  • University Life
  • [MPU-U2]
  • Extra-curricular Learning Experience 1
  • [MPU-U1]
  • Business Information System
  • Microeconomics
  • Organisation Behaviour
  • Business Accounting
  • Introduction to Marketing Communication
  • Business Communication
  • Hubungan Etnik
  • [MPU-U1] (Local student)
  • Malaysian Studies
  • [MPU-U1] (International student)
  • Co-Operative Placement 1
  • Macroeconomics
  • Business Mathematics
  • Relationship Marketing
  • Business Ethics in Ethical Decision Making
  • Managing People
  • Extra-curricular Learning Experience 2
  • [MPU-U4]
  • Internet in Practice
  • Financial Management
  • Introduction to Insurance
  • Direct Marketing
  • Marketing Processes
  • Business Modelling with Spreadsheet
  • Consumer Behaviour
  • Business Research Methods
  • Internet Marketing
  • Co-Operative Placement 2
  • Entrepreneurship
  • Marketing Research Project A
  • Marketing Promotion
  • Strategic Marketing
  • International Business
  • Extra-curricular Learning Experience 2
  • Strategic Information Systems Management
  • Strategic Brand Management
  • Event Operation Management
  • Marketing Research Project B
  • Strategic Management
  • Services Marketing
  • Current Issues in Marketing
  • Retail Marketing
  • Tamadun Islam dan Tamadun Asia
  • [MPU-U1] (Local student)
  • Bahasa Melayu Komunikasi 3
  • [MPU-U1] (International student)
  • Co-Operative Placement 3

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