Bachelor of Multimedia (Hons.) (Advertising Design)

by | Mar 15, 2019

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.

Year 1

  • Advertising Design 1
  • Advertising Design 2
  • Web Design
  • Environmental Design
  • Computer Modelling
  • Internet Applications
  • Media Culture
  • Video Production
  • Multimedia Scripting and Authoring
  • Media Aesthetics

Year 2

  • Advertising Design 3
  • Advertising Design 4
  • Copywriting
  • Audio Visual for Advertising
  • Integrated Brand Promotion
  • E-marketing
  • Multimodal Interaction Design
  • Semiotic Studies
  • Sound Design 1
  • Media Anthropology
  • Internship

Year 3

  • Advertising Design Project 1
  • Advertising Design Project 2
  • Interactive Technology for Advertising
  • Design Research
  • Sound Design 2
  • Media Law

Elective Modules

Year 1

  • Contemporary Malaysian Art
  • Corporate Identity
  • Diagram Design Year 2
  • Project Management
  • Digital Audio and Video

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