Bachelor Of Mass Communication (Hons)(Public Relations & Event Management)

by | Mar 11, 2019

Taylor’s Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Common Core

  • Communication Theory
  • Crisis Management
  • Design for Events
  • Entertainment Management
  • Event Marketing
  • Event Risk Management and Safety
  • Events Operation
  • Exhibition Management
  • Financial Public Relations
  • Innovative Media
  • Interactive Media
  • lntercultural Communication
  • Introduction to Events & Meetings
  • Introduction to Mass Communication
  • Media Law and Ethics
  • Media Writing
  • New Media & Society
  • PR Events Consultancy
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Principles
  • Publicity and Media Relations
  • Research Methods
  • Special Events and Festivals
  • Visual Communication
  • Industrial Training

Electives

Students are required to choose any 2 Electives according to the modules offered in that particular semester.

  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Introduction to Management
  • Mobile Applications Development
  • Performing Arts
  • Photography

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