Bachelor Of Mass Communication (Hons) (Advertising)

by | Mar 11, 2019

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

Common Core

  • Advertising Campaign
  • Advertising Design & Execution
  • Advertising Principles
  • Brand Management
  • Communication Theory
  • Creative Copywriting
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Strategy
  • Media Writing
  • New Media & Society
  • Principles of Marketing
  • Professional Media Workshop
  • Research Methods
  • Visual Communication
  • Industrial Training


This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Community Service Initiative
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

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