Bachelor Of Mass Communication (Hons) (Advertising)

by | Mar 11, 2019

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.

The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.

Common Core

  • Advertising Campaign
  • Advertising Design & Execution
  • Advertising Principles
  • Brand Management
  • Communication Theory
  • Creative Copywriting
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Strategy
  • Media Writing
  • New Media & Society
  • Principles of Marketing
  • Professional Media Workshop
  • Research Methods
  • Visual Communication
  • Industrial Training

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Community Service Initiative
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

Follow Along

Sign up here to receive occasional emails to let you know about our updates and special offers.

We take pride in ensuring we treat your personal details with the utmost care, and never sell them to other companies for marketing purposes – you can check our privacy policy here.

Register as Education Consultant

Give the students the best chance to find the right course and university with access to 1,000+ schools & courses.

Become a university partner

Expand Your International reach and get approached by students from around the world with findcourse.net.

Ready to get started?

Get in touch, or create an account

Share This