Bachelor of Marketing (Hons.)

by | Mar 18, 2019

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.

Programme Structure


Year 1

  • Organisational Behaviour
  • Elective 1
  • Management
  • Managerial Mathematics
  • Information Systems and Multimedia
  • Principles of Financial Accounting
  • Microeconomics
  • Macroeconomics
  • English for Business Communication
  • Principles of Management Accounting
  • Managerial Statistics
  • Financial Management
  • Fundamental of Marketing
  • English for Business Studies
  • E-Commerce

Year 2

  • Research Methodology
  • Technology and Innovations Marketing
  • Integrated Marketing Communication
  • Specialisation 1
  • Programming for Business Application
  • Consumer Behaviour
  • Sales and Professional Selling Management
  • Marketing Channel Management
  • Internet Marketing
  • Business to Business Marketing
  • Product Planning and Management

Year 3

  • Retail Marketing
  • Specialisation 2
  • Specialisation 3
  • Elective 2
  • Business Law
  • Marketing Strategy
  • Marketing Research
  • Seminar in Web Marketing
  • Global Marketing
  • Industrial Training
  • Elective Modules

Year 1

  • Psychology
  • Leadership
  • Labor Economics
  • Tourism Management
  • Project Management
  • Personal Finance

Year 2

  • Specialisation
    • Service MarketingSpecialisation 1: Internal Marketing
  • Specialisation 2: Event Marketing
  • Specialisation 3: Relationship Marketing

Year 3

  • Specialisation• Social MarketingSpecialisation 1: Corporate Social Responsibility
  • Specialisation 2: Not for Profit (NOP) Marketing
  • Specialisation 3: Ethnocentrism Marketing

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