Bachelor of Management (Marketing)

by | Feb 25, 2019

Programme Objectives

  • To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyses business strategies within an act environment.
  • To produce graduates who have the ability to analyses and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
  • To produce graduates who are able to respond to societal needs and exercise marketing ethics.

Study Scheme by Semester

Year 1

Semester 1

  • Principles of marketing
  • Principles of microeconomics
  • Design and creativity in marketing
  • Business mathematics
  • Financial accounting
  • Co-curriculum

Semester 2

  • Principles of management
  • Principles of macroeconomics
  • Statistics i
  • Marketing information system i
  • Dynamic / arts, customs and beliefs of Malaysian
  • Academic English skills

Year 2

Semester 1

  • Consumer behavior
  • Entrepreneurship
  • Human resource management
  • Statistics ii
  • Islamic and Asian civilization
  • Co-curriculum
  • General elective (human development / globalization)

Semester 2

  • Introduction to operation management
  • Integrated marketing communication
  • Marketing information systems ii
  • Financial management advanced
  • Academic English skills
  • General elective (entrepreneurship)
  • General elective (innovation & creativity)

Year 3 

Semester 1

  • Marketing research
  • Electronic marketing
  • Cost accounting
  • Commercial law
  • Knowledge management system
  • Science, technology and mankind

Semester 2

  • Undergraduate project (proposal)
  • English for professional purposes
  • Marketing for innovative products
  • Elective i
  • Elective ii
  • Elective iii

Year 4 

Semester 1

  • Undergraduate project (writing)
  • Customer relationship management
  • Strategic marketing
  • Elective iv
  • Elective v
  • Semester 2
  • Industrial training (report)
  • Industrial training (practical)

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