Bachelor of Corporate Communication (Hons)

by | May 30, 2019

Mass Communication is the discipline that focuses on the various means used to relay information through mass media to large segments of the population at one time. The most common media to relay such information would be newspaper, magazine, radio, television, and film, as these are used to disseminate news and advertising to large audiences.

This programme prepares students with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the mass communications industry.

Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship Development
  • Personal Health Management
  • Elective 1
  • Elective 2
  • Effective Listening/Bahasa Kebangsaan
  • Theory and Principles of Communication
  • Business Ethics
  • Hubungan Etnik/Malaysian Studies 3
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods

Year 3

  • Comm & Campaign Management
  • Environmental Management & Tech
  • Pengurusan Ko-kurikulum
  • Elective 3
  • Elective 4
  • Research Project
  • Industrial Training

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