Bachelor of Communication (Hons) in Mass Communication

by | Oct 27, 2020

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Career Prospect

Production Team (Broadcasting), Reporter (Newspaper, Magazine, Online Portals), Public Relations Officer, Advertising / Media Account Executive, Branding Executive, Digital Media Executive, Cameraman, Photographer, Scriptwriter, Campaign / Project Manager

Subjects Offered
  • Public Speaking
  • Mass Media and Society
  • Intercultural Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Visual Communication and Photography
  • Psychology of Communication
  • Meeting Skills
  • Introduction to Public Relations
  • Desktop Publishing
  • Elective Language: Mandarin 1
  • Integrated Marketing Communication
  • Introduction to Film & Cinema
  • Introduction to Journalism
  • Co-Curriculum
  • English For Academic Purposes
  • Elective Language: Mandarin 2
  • Theories of Mass Communication
  • Introduction to Television Broadcasting
  • Copywriting
  • Radio Broadcasting
  • Script Writing for Radio and Television
  • English For Employment
  • Theories of Human Communication
  • Quantitative Research Method
  • Statistics for Social Science
  • Print and New Media Writing
  • Entrepreneurship
  • New Media and Communication Technologies
  • Print and New Media Editing
  • Entrepreneurship
  • New Media and Communication Technologies
  • Print and New Media Editing
  • Hubungan Etnik / Pengajian Malaysia 3
  • Event Management
  • Communication Law and Ethics
  • Audience Analysis for New Media
  • Public Relations: Issue and Case Study
  • Television Production
  • Practical Training

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