Bachelor of Communication (Hons) in Integrated Marketing Communication

by | Oct 14, 2019

Year 1

  • Theories of Communication
  • Introduction to Social Science
  • Introduction to Integrated Marketing Communication
  • Basic Marketing
  • Office Application Technology
  • Hubungan Etnik / Pengajian Malaysia 3
  • Human Communication
  • Introduction to Corporate Communication
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3
  • Mass Media and Society
  • Introduction to Corporate Multimedia
  • Communication Laws and Ethics
  • Public Relations Practices
  • Interactive Skills
  • U2 Subject

Year 2

  • Cross Cultural Communication
  • Corporate Writing
  • Publicity
  • Basic Entrepreneurship
  • Critical Reading Skills
  • Free Elective I
  • Consumer Behaviour
  • E-Advertising
  • U3 Subject
  • Managing Advertising and Promotion
  • Branding and Positioning
  • Promotional Writing
  • International Relations
  • Research Methods
  • Knowledge Management

Year 3

  • Crisis Communication Management
  • IMC Campaign and Planning
  • Creative Strategy and Production in IMC
  • Effective Negotiation
  • IMC and Globalization
  • Free Elective II
  • International Marketing
  • Internet Marketing
  • U4 Subject
  • Industrial Training

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