Bachelor Of Business (Hons) International Business & Marketing

by | Mar 8, 2019

This programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

Common Core

  • Business Communication
  • Business Ethics and Values
  • Business Law
  • Consumer Behaviour
  • Export Practices and Management
  • Integrated Marketing Communications
  • International Business Issues and Policies
  • International Finance
  • Introduction to Accounting
  • Introduction to Finance
  • Introduction to International Business
  • Introduction to Management
  • Macroeconomics
  • Microeconomics
  • Organisation Behaviour
  • Principles of Marketing
  • Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
  • Quantitative Methods for Business
  • Research Methods
  • Services Marketing
  • Strategic Management
  • Transnational Management
  • Industrial Training or Industry Immersion


  • Brand Management
  • Contemporary Issues in Marketing
  • Cross Cultural Management
  • Doing Business in Asia
  • Entrepreneurship and Small Business
  • Interactive and Digital Marketing
  • Intercultural Communication
  • International Economic Theory and Policy
  • International Human Resource Management
  • International Marketing
  • International Trade and Multinational Business
  • Management Accounting
  • Management Information System
  • Market Analysis and Decision Making
  • Marketing Management
  • Organisational Studies
  • Production and Operation Management
  • Retail Marketing

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