Bachelor of Business Administration (Hons.) (Marketing Management)

by | Mar 18, 2019

Programme Structure

Core Course

Year 1

  • Financial Accounting for Managers
  • Information Systems Concepts
  • Mathematics for Managers
  • Fundamental of Marketing
  • English for Business Studies
  • Fundamental of Finance
  • Introductory Macroeconomics
  • Understanding Management
  • Statistics for Managers
  • Fundamental of Business And Entrepreneurship
  • Managing Organisational Behaviour

Year 2

  • Management Accounting for Managers
  • Introductory Microeconomics
  • English for Business Communication
  • Managing Human Resource
  • Understanding Consumer
  • Psychology
  • Business and Commercial laws
  • Business Information Systems
  • Quality and Operations Management
  • Market Planning and Management
  • Industrial Training

Year 3

  • Business Ethics
  • Marketing Research Methods
  • Promotional Marketing
  • Marketing in Service Industries
  • Retailing
  • Management of Strategy
  • Marketing Management Research Project
  • Strategic Marketing
  • Malaysian Economy
  • Electronic Business

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