BA (Hons) Mass Communication

by | May 13, 2019

Year 1

Core Courses

  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Understanding Reading and Writing in English Language
  • Expository Writing
  • Written Discourse
  • Introduction to Internet Technologies
  • University Life
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1

Major Electives – Choose 3

  • Introduction to Advertising
  • Introduction to Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism

Free Electives – Choose 2

  • Introduction to Psychology 1
  • Introduction to Sociology
  • Introduction to Eastern Civilization
  • Introduction to Philosophy
  • Introduction to Political Science

English Requirement

  • Basic English
  • English Foundation

Year 2

Core Courses

  • Popular Culture
  • Media Writing Skills
  • Alternative Voices & Issues in Mass Communication
  • Design & Layout
  • Religions in Malaysia
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2

Free Elective – Choose 1

  • Fundamentals of Marketing
  • Macroeconomics
  • Microeconomics
  • Organisational Behaviour
  • Fundamentals of Management

Free Elective – Choose 1

  • World Englishes
  • Spoken Discourse
  • English, Global Media & English Language
  • Cross Cultural Communication

Year 3

  • Core Courses
  • Media, Law & Ethics
  • Seminar: Issues and Developments in Mass Media
  • Mass Communication Research 1
  • Mass Communication Research 2
  • Co-operative Placement 3
  • Extra-curricular Learning Experience 3
  • Mass Communication Pathways – Choose One Pathway
  • Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course
    • Video Production 1
    • Video Production 2
    • Documentary Production
    • Film Directing
    • Screenwriting
    • Screen Production (CAPSTONE COURSE)

Journalism – Pathway Courses – Students are required to choose 5 courses including Capstone Course

  • Photojournalism
  • Editing
  • Feature Writing
  • Interactive Multimedia Authoring
  • Advance Media Writing
  • Media Publishing (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – Students are required to choose 5 courses including Capstone Course

  • Copywriting
  • Integrated Marketing Communications
  • Branding
  • Consumer Behaviour
  • Media Planning & Management

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