Ba (Hons) Marketing Management, Uog

by | May 27, 2019

Year 1

  • Personal and Professional Development 1
  • Principles and Practice of Marketing
  • Financial Aspects of Marketing
  • Multi-channel Marketing
  • Public Relations: From Concepts to Practice

Year 2

  • Research Methods (MET)
  • Customers Insight and Research
  • Marketing Management
  • Strategic Brand Management
  • Personal and Professional Development 2
  • Global Marketing Management

Year 3

  • Contemporary Issues in Marketing
  • Strategic Decision Making for Marketers
  • Social Marketing
  • D irect, Interactive and Digital Marketing
  • Leading Innovation and Creativity
  • Dissertation

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