Bachelor of Art (Hons) in Communication

by | Oct 17, 2019

About The Programme

This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of – Corporate Communication, Advertising Design, and PR Project Management. 

This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning. 

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice. 

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Year 1

  • Principles of Mass Communication
  • Media, Culture & Society
  • Organisational Communication
  • Communication Theory & Practice
  • English for Academic and Professional Communication
  • Principles of Advertising & Design
  • Principles of Corporate Communication
  • Graphic Communication
  • Principles of Public Relations
  • Introduction to Consumer Behaviour

Year 2

  • Law and Ethics in Communication
  • Integrated Marketing Communication
  • Intercultural Communication
  • Media Technology
  • PR: Planning, Implementation & Evaluation
  • Global Branding and Identity
  • Public Relations: Strategies and Issues
  • Creative Copywriting

Year 2 Electives

Group A (Choose 1)

  • Psychology in Communication
  • Introduction to Packaging
  • Media Relations and Public Affairs

Group B (Choose 1)

  • Issues & Crisis Communication
  • Art Direction & Campaign Strategy
  • Public Relations Writing

Year 3

  • Research Method
  • Political Communication
  • Corporate Social Responsibility
  • Research Project
  • Internship

Year 3 Electives

Group A (Choose 1)

  • Celebrity Culture
  • Basic Narrative Analysis
  • Entrepreneurial Studies

Group B (Choose 1)

  • Investor Relations
  • Events Management
  • Advertising Design & Production

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