BA (Hons) Design Communication

by | Oct 17, 2019

About The Programme

The 21st century communication designer is one who not only develops a message content for printed or electronic media, with emphasis on aesthetics in media, but also has the ability to create new media channels to ensure the message reaches its target audience.

This programme aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. It builds on and values the understanding of historical and contextual referencing and the capability to source for original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting edge design, technology, software and digital media. From a broader perspective, you will be encouraged to not only develop your individual creative skills, but also your teamwork and networking skills through participation in creative collaboration teams.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Year 1

  • Creative Thinking
  • Drawing Techniques & Process
  • History of Art & Design
  • Introduction to Computer Graphics
  • Digital Photography
  • Design Thinking & Practice
  • Introduction to Visual Communication
  • Digital Storytelling
  • Advanced Computer Graphics
  • 2D & Animation Principles

Year 2

  • Digital illustration
  • Web Design and Interactivity
  • Packaging in Graphic Design
  • Digital Animation (3D)
  • Design and Typography
  • Design Enterprise
  • Visual Communication and Graphic Design
  • Motion Graphics Design
  • Digital Publishing

Electives (Choose 1 in Year 2)

  • Advanced Photography
  • Ceramic Arts
  • Sustainable Design

Year 3

  • Visual Culture and Technology
  • Major Research Project
  • Industry Based Project
  • Internship (3 months)
  • Final Year Project

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