BA (Hons) Branding And Advertising

by | May 17, 2019

Year 1

  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Learning Experience 1 (MPU-U4)
  • Co-operative Placement 1

Year 2

  • Business Mathematics
  • Relationship Marketing
  • Elective 1 **
  • E-Marketing
  • Visual Communication
  • New Product Development
  • Elective 2 **
  • Marketing Processes
  • One-To-One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2 (MPU-U4)
  • Co-operative Placement 2

Year 3

  • Strategic Advertising Management
  • Elective 3 **
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3 (MPU-U4)
  • Co-operative Placement 3

Electives

Elective I* [any one (1) module]:

  • Managing People
  • Entrepreneurship

Elective II* [any one (1) module]:

  • Business Modelling with Spreadsheet
  • Management Ethics

Elective III* [any two(2) modules]

  • Current Issues in Marketing
  • International Business
  • Strategic Marketing
  • Distribution Channel Strategy

Follow Along

Sign up here to receive occasional emails to let you know about our updates and special offers.

We take pride in ensuring we treat your personal details with the utmost care, and never sell them to other companies for marketing purposes – you can check our privacy policy here.

Register as Education Consultant

Give the students the best chance to find the right course and university with access to 1,000+ schools & courses.

Become a university partner

Expand Your International reach and get approached by students from around the world with findcourse.net.

Ready to get started?

Get in touch, or create an account