COURSE OVERVIEW
Diploma in Multimedia, Advertising & Broadcasting
The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.
Year 1
Semester 1
- Media, Culture & Society 1
- Information Technology
- Malaysian Studies*
- Elective (Select one):
- Human Communications
- Advanced Business English
Semester 2
- Design Study 1
- Professional Writing
- Media, Culture, Society 2
- Bahasa Kebangsaan A/B*
- Elective (Select one):
- Introduction to Management
- Introduction to Marketing
Year 2
Semester 3
- Design Study 2
- Writing for Electronic Media
- Introduction to Advertising
- Moral/Islamic Studies*
Elective (Select one):
- Creative Studies
- Writing for Print
- Advertising Creativity
- Multimedia Technologies 1
- Broadcast Media Production
- Photography
Elective (Select one):
- Buyer Behaviour
- Introduction to Public Relations
Year 3 (Multimedia Major)
Semester 5
- Multimedia Production
- Graphic Design for Multimedia
- Multimedia Technologies 2
Semester 6
- Visualisation & Animation
- Multimedia Project
- Multimedia Broadcasting
Elective (Select one):
- Internship
- Mass Media Research
Year 3 (Advertising Major)
Semester 5
- Media Planning & Strategy
- Advertising Management
- Copywriting
Semester 6
- Integrated Marketing Communication
- Advertising Campaign Planning
- Presentation Skills
Elective (Select one):
- Internship
- Mass Media Research
Year 3 (Broadcasting Major)
Semester 5
- Introduction to Screen Studies
- Video Production 1
- Introduction to Screenwriting
Semester 6
- Video Documentary Production
- Video Production 2
- Directing Workshop
Elective (Select one):
- Internship
- Mass Media Research
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THIS COURSE IS OFFER BY
University Details:
Limkokwing University
Limkokwing University is an international University with a global presence across 3 continents. With over 30,000 students coming from more than 165 countries, studying in its 13 campuses in Botswana, Cambodia, eSwatini, Indonesia, Lesotho, Malaysia, Namibia, Nigeria, Sierra Leone, Sri Lanka, Uganda, and United Kingdom. The University has established worldwide recognition through its innovative brand of creative education merging the best of east and west education. Read more
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