COURSE OVERVIEW

Bachelor Of Mass Communication (Hons) (Advertising)

Offered By: Taylor's University

Course Fields: Communication, Media & amp; Broadcasting

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 year

Course Intake: February , April , September

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Total Cost: RM 137,698.00

Fees Title Fees Amount
1st year MYR 45,899.00
2nd year MYR 45,899.00
3rd year MYR 45,900.00
total MYR 137,698.00

University Fee:

Fees Title Fees Amount
total MYR 0.00

Entry Requirement:

  • Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Advertising and Brand Management. To ensure a smooth admission process, please take note of our entry requirements listed below. Prerequisites Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC). Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

OVERVIEW

For this Bachelor of Mass Communication in Advertising and Brand Management  programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand that the landscape of advertising has become increasingly challenging over the years, and we are here to guide you through it.

With a focus on real-world solutions, this programme are designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organizations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Our holistic approach covers both the creative and managerial aspects of the field, enabling you to become a well-rounded professional. 

Common Core
  • Advertising Campaign
  • Advertising Design & Execution
  • Advertising Principles
  • Brand Management
  • Communication Theory
  • Creative Copywriting
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Strategy
  • Media Writing
  • New Media & Society
  • Principles of Marketing
  • Professional Media Workshop
  • Research Methods
  • Visual Communication
  • Industrial Training
UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

  • Community Service Initiative
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2
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University Details:

Taylor's University

Since our inception in 1969, Taylor's has gained significant recognition as a leading private education institution. Our exhaustive list of accolades range from national to international, a testimony to our unwavering commitment towards excellence in teaching and learning, and high impact research. Read more

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